Regardless of one of many worst selling markets in many years, Italian automaker Fiat is making ready to return to the same promote it abandoned 1 / 4 of a century earlier. Daihatsu – The Charade and Rocky have been two fashions launched by Daihatsu when the automotive company started selling automobiles in North America in 1988; 4 years later its North American operations were closed. However by 1911, the company had made sufficient advances into the worldwide market that the Normal Motors Export Company was established to handle sales exterior the U.S and Canada.

The automaker can be targeting an upscale demographic with a median earnings of $60,000. The automaker, which managed 25 p.c of the American market in 1995, only claims a 17...